Friday, January 22, 2010

Pure bologna

The Detroit Free Press is clamoring for more "Pure Michigan" ads. These are the pretty billboards and the Tim Allen-narrated radio commercials that air a lot in Chicago. They were ubiquitous last summer and fall, and now Michigan has trimmed its PR budget. Right now, I can't even picture myself standing on the first tee with my eyes watering (as the Michigan ads suggest a golf course there will make you do).

When I moved to Chicago, I took a good look at a Rand McNally road atlas to figure out where to go on vacation. One thing I noticed is that Michigan is about an hour-and-a-half away. Wisconsin is about an hour away. Indiana, even closer. Not to mention Illinois. So these were all options.

I looked closer and saw that there were many parks, beaches and other points of interest. There was no shortage of places to visit, and I still feel that way now. My point is that I don't need the host of "Tool Time" to read frothy prose to get me to go somewhere. Michigan has many wonders, and I know it's not too far away. So the advice from this potential visitor: save your money, Michigan.

2 comments:

SharolynI said...

一起加油吧 ..................................................

sportsshrike said...

I know. It was a little harsh. I don't mind the ads that much.