Sunday, November 4, 2007

Writing headlock

The driftless area has not been so fertile lately, so here is a lost file from the Guatemala trip in April...

Kids everywhere--even those residing high on the slopes of Volcan Pacaya--had pro wrestling T-shirts. They featured the stars of the "sport." The Undertaker, John Cena, Rey Mysterio. Most featured the emblem "WWF," which hasn't been used for some years since World Wildlife Fund sued the World Wrestling Federation. (The wrestlers then went to World Wrestling Entertainment.) I suppose these shirts are not licensed merchandise.

This raises a number of questions: 1) Is wrestling this popular in Guatemala? 2) How did this pirated merchandise proliferate? 3) Did all of these kids persuade their parents to buy these shirts? Way up on Pacaya, the same child asking us for a pop was wearing a John Cena T-shirt.

An aside, Rayovac logos are everywhere in these tiny villages. Do multinational battery companies really have a marketing strategy for towns 7,000-feet up in the highlands?

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