Saturday, July 21, 2007

Fashion off-sets

Today, we made another pilgrimage--this one to uber-hip enviro-conscious outfitter Nau. A lot of the clothes at Nau are made from a space-age material that comes from recycled plastic bottles. Some of the fashions are almost too cutting edge (I felt like one of the Griswolds after their Rome shopping binge). The jackets look something like Han Solo's in "Empire Strikes Back."

Still, I admire the sustainability ethos. Nau stocks a limited supply of clothing in-store and encourages customers to try on clothes, order in the store and have garments shipped to their homes (shipping is free and you get 10 percent off on the purchase). Five percent of profits are donated to nonprofit organizations, many of them local. Nau has only four locations, and Chicago's is in Lincoln Park.

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